EMEA Contact Centre Design and Outsourcing

Global Printer Manufacturer

A global printer manufacturer engaged us to optimize their EMEA contact center operations by identifying best-fit outsourcing partners and developing a strategic roadmap, resulting in significant cost savings and enhanced service alignment.

Sector: Technology

Location: UK

Ownership: Japanese

Duration: Long Term

Building a Global Customer Service Capability

Global Luxury Apparel Brand

A global fashion brand transformed its customer service capability in parallel with a digital technology investment and the development of its first global ecommerce and branding presence - with operations in London, New York and Hong Kong.

Sector: Luxury Apparel

Location: UK, US, Hong Kong

Ownership: UK Plc

Duration: Long Term

Challenge

The client had an unintegrated customer service infrastructure which was:

• Poorly-resourced within the internal facility in Europe;

• Partially outsourced to a provider in North America;

• and not equipped to provide remote customer support at all in Asia and the Rest of the World.

The defective and inconsistent customer service network was not appropriate to support a new, global ecommerce website and infrastructure.

Solution

Analysis of existing operations, design of future state customer service Operating Model to align with digital transformation; roadmap for development.

Creation of global customer service business case

Subject matter expert support in the establishment of a new infrastructure:

Development of organisational design (roles, recruitment & training), customer management technologies, operational processes, quality, customer experience & business targets and reporting.

Outcome

• New, in-house contact centres in London, New York & Hong Kong

• 24/7 ‘follow the sun’ omnichannel and multilingual operation

• Enhanced product knowledge and sales capabilities

Client Quote

You have been invaluable in helping us establish a global capability in less than 12 months. Thank you!
— Global Director of Customer Service