The UK has a new Data Protection Act to regulate how organisations treat personal data. The new Act incorporates the EU-wide General Data Protection Regulation (GDPR).
What does that mean to you and your business?
How will it affect how you
- Identify and engage with prospects
- Communicate with customers
- Profile and target, across contact channels
- Ensure you are treating customers appropriately
Failure to comply with the 2018 Data Protection Act and the Information Commissioner Office (ICO)’s rules may result in fines, operational restrictions and major reputational damage.
Channel Doctors understand what it means to ‘own the customer experience’, as well as be responsible for customer acquisition, retention and deepening engagement.
We will work with you to do these things compliantly – and see where doing so will put you ahead of your rivals in a sustainable way.
We are not lawyers, but we have a deep, real-world understanding of developing customer relationships and the laws and regulations around data protection. (Actually, we’re not even doctors)
If you have a Data Protection approach and methodology successfully in place, but are interested in how to optimise engagement across all of your channels then click here to see the other services we offer.