The EU’s General Data Protection Regulation (GDPR) will take effect by May 2018.
In the UK, GDPR’s requirements will be incorporated in a new Data Protection Act.
What does that mean to you and your business?
How will it affect how you
- Identify and engage with prospects
- Communicate with customers
- Profile and target, across contact channels
- Ensure you are treating customers appropriately
Failure to comply with GDPR and the Information Commissioner Office (ICO)’s rules may result in fines, operational restrictions and major reputational damage.
Channel Doctors understand what it means to ‘own the customer experience’, as well as be responsible for customer acquisition, retention and deepening engagement.
We will work with you to do these things compliantly – and see where doing so will put you ahead of your rivals in a sustainable way
We are not lawyers, but we have a deep, real-world understanding of developing customer relationships and the laws and regulations around data protection.
(Actually, we’re not even doctors)
If you have a GDPR / DPA approach and team in place and all this covered, but are interested in how to optimise engagement across all of your channels then click here to see the other services we offer.